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AI for creative industries - how are we navigating it and what tools do we need.

Exploring the power of AI and its impact on creative industries.

So, it's 2023 - but where are we?
We've been introduced to AI for the longest time - but it's safe to say that when we didn't understand it, we couldn't apply it and ignored it. Even when it was powering things for us, i.e. Spotify! It is important to understand where we are on this tech journey with creative industries and where it's taking us. Because, like it or not, AI is going to disrupt! So let's get into it.

What are we dealing with?
AI is short for Artificial Intelligence. In its simplest form, "artificial intelligence is a field, which combines computer science and robust datasets, to enable problem-solving". It also encompasses machine learning and deep learning sub-fields, frequently mentioned with artificial intelligence (IBM,2022).

Image courtesy of Forbes
AI for creatives - learning to adapt and integrate AI

AI is going to DISRUPT, that's for sure.

Whilst some ethical concerns can't be overlooked, AI has proven an asset to many areas of day-to-day business. AI can automate many repetitive and time-consuming tasks involved in the creative process, allowing artists and designers to focus on more innovative and creative work. This, in turn, can speed up the creative process and help to reduce costs. AI technology has opened new doors, enabling businesses to tap into endless possibilities, streamline processes, and unlock innovative solutions.

AI applications such as ChatGPT and Midjourney are threatening to alter creative work significantly; these new generative AI models learn from huge datasets and user feedback and can produce new content in the form of text, images, and audio or a combination. As such, jobs focused on delivering content — writing, creating images, coding, and other jobs that typically require an intensity of knowledge and information — now seem likely to be uniquely affected by generative AI.

The Importance of AI at Work
Today, most businesses recognise the impact of and are adopting AI for efficiency and performance, mainly. Where can AI be useful for creatives and creative industries:
Content Creation: Creating compelling and engaging content is vital to marketing success. AI-powered tools such as natural language generation (NLG) and content automation platforms can revolutionize content creation. These tools can generate high-quality articles, product descriptions, social media posts, and more, saving time and boosting productivity. Entrepreneurs can leverage AI to scale their content production and maintain consistency across various platforms.
Visual Design: AI offers intelligent tools that enhance creativity. Design platforms integrated with AI algorithms can assist creatives and entrepreneurs in creating stunning visuals, logos, and graphics. With features like automated colour selection, image enhancement, and layout suggestions, AI empowers entrepreneurs to produce professional-grade designs even without extensive design skills.
Data Analytics: Data plays a crucial role in marketing and business decision-making. AI tools enable entrepreneurs to gain valuable insights from large datasets quickly. With machine learning algorithms, businesses can analyze customer behaviour, preferences, and market trends, providing a data-driven approach to marketing strategies. By leveraging AI in data analytics, informed decisions can be made to optimise marketing campaigns for maximum impact.
Personalisation: a major is key in today's customer-centric marketing landscape. AI can deliver personalised experiences at scale. AI-powered recommendation engines can analyze customer preferences and behaviour, offering tailored product recommendations, content suggestions, and marketing messages. This can enhance customer engagement, loyalty, and overall customer satisfaction.

How AI will support creative industries This scenario isn’t (necessarily) a threat to people who do creative work. Rather than putting many creators out of work, AI will support humans to do the work they already perform, allowing them to do it faster and more efficiently. In this scenario, productivity would rise, as reliance on generative AI tools that use natural language reduces the time and effort required to develop new ideas or pieces of text. Of course, humans will still have to devote time to correct and edit the newly generated information possible, but overall, creative projects should be able to move forward more quickly.
Humans still run this show. So what tools can we use...

5 AI Tools for Creatives Industries

1. Canva: Canva is an AI-powered design tool allowing entrepreneurs to create visuals, graphics, and marketing materials easily. It offers a user-friendly interface, pre-designed templates, and AI-driven features like automated layout suggestions and image enhancement, making it a go-to tool for non-designers. Useful for ... everything design, presentation, visual!
2. Wordsmith: Wordsmith, developed by Automated Insights, is an AI-powered natural language generation (NLG) tool. It transforms raw data into well-written narratives, such as articles, reports, and product descriptions. Useful for automating content creation and generating personalized, data-driven stories at scale.
3. Google Analytics: Google Analytics is a powerful AI-driven analytics tool that provides detailed insights into website and app performance. It allows entrepreneurs to track user behaviour, audience demographics, conversion rates, and more. Useful for helping uncover patterns and trends, providing valuable data for optimising marketing strategies.
4. Chatfuel: Chatfuel is an AI chatbot platform that enables entrepreneurs to build interactive and conversational chatbots for websites, Facebook Messenger, and other messaging platforms. With Chatfuel, entrepreneurs can automate customer interactions, answer frequently asked questions, collect user data, and provide personalized recommendations, improving customer service and engagement. Useful for enhancing the customer experience.
5. Gamma: Gamma is an AI-powered video editing tool that simplifies video editing. It uses AI algorithms to analyze raw video footage, automatically generate polished edits, apply visual effects, and suggest music and transitions. Gamma empowers entrepreneurs to create professional-looking videos without requiring extensive editing skills, saving time and effort.

As AI continues to evolve, its impact on the creative industries becomes increasingly evident. Entrepreneurs can embrace AI-powered tools and leverage their capabilities to fuel creativity, streamline processes, and drive business success. The five AI tools mentioned above are just the beginning of a vast AI landscape with immense potential for entrepreneurs. By harnessing the power of AI, entrepreneurs can unlock innovative solutions, optimize their marketing efforts, and stay ahead in today's competitive business landscape.

AI is not here to replace human creativity but to augment it, empowering entrepreneurs with intelligent tools and insights that enhance their creative process. Embracing AI in the creative industries is not just a trend but a strategic move that can propel businesses to new heights of success. This is the creative revolution ignited by AI and an interesting and exciting journey where human ingenuity meets the power of artificial intelligence.

Where can AI work for you?

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