Culture first Brand Marketer.
I'm Cecelia, an international brand marketer + cultural strategist.
A storyteller.
For over 10 years, I’ve helped brands create and develop their competitive advantage through the lens of culture, community and building meaningful connections.
I believe in the power of a culture led approach as a driving force for new perspectives to develop. Passionately working across the U.K, Africa and Europe, and the African diaspora. Curious about what moves people: relevance and resonance.
Let’s work.
The
Puzzle
Connection
Meaningful Connections: I connect with people, enabling me to build relationships across industries, from celebrities to business leaders. By connecting the right people, I create partnerships that drive long-term success for everyone involved, ensuring both brands and talent grow together.
Insight
Brand Management & Market Insight: I’ve worked across a wide range of categories, giving me a deep understanding of what makes brands tick. I know how to connect with different audiences and break into new markets, whether it’s the heart of London or bustling Lagos.
Culture
Cultural at the core: Understanding culture isn’t just a skill—it’s a passion. I stay in tune with the latest trends and shifts, then use that knowledge to turn cultural insights into powerful brand strategies that truly resonate with people.
Curiousity
Curiosity + Creativity: I’m a constant learner, fueled by curiosity and a passion for exploring fresh perspectives. I also draw wisdom from history to shape the future. Working with teams, I bring fresh ideas and connect the dots to build stronger brands and create authentic connections with audiences.
Lets work
Shaped by my experiences across sports, brands, culture, talent/celebrities and communities. I have a deep understanding of how to tell stories that authentically connect and resonate.
How?
By identifying creative solutions that challenge the status quo through a cultural lens.
I’m a Brand Marketer, Cultural Connector, Creative and the driving force you need to make it…make sense.