I work directly with talent to create seamless, standout moments.
I work closely with talent, founders, and creative partners to shape how they are positioned and experienced in culturally defining moments.
Across campaigns, productions, partnerships, and live environments, I operate as a trusted bridge between artists, brands, and creative teams - bringing cultural intelligence, discretion, and strategic judgement built through experience at a global level.
Thoughtfully crafted to elevate what matters most.
What I do:
I lead talent coordination across productions, campaigns, and live cultural environments - operating as the central link between artists, production teams, and brand stakeholders.
This includes:
cast and artist coordination across international productions
talent liaison across campaigns, shoots, and live activations
managing relationships between talent teams, creatives, and partners
ensuring alignment across scheduling, delivery, and cultural context
The work is detailed, fast-paced, and often invisible, but critical to whether something holds together.
How I work:
I align talent, production, and brand so that what happens in the room feels intentional, natural, and culturally right — not manufactured.
That requires translating creative intent into execution, navigating complexity in fast-moving environments, and reading cultural context in real time while protecting both the integrity of the idea and the people behind it.
A lot of the work happens behind the scenes. All of it shapes the outcome.
Selected Work
The LEGO Group — Global Campaigns
Directed talent integration across global campaigns including Nike × LEGO and Pharrell Williams × LEGO. Shaped how talent showed up across sport, fashion, music, and youth culture — working with A'ja Wilson, Pharrell Williams, Jourdan Dunn, Chunkz, and Nella Rose across Paris, LA, NYC, Chengdu, and London.
First Day on Earth — HBO / A24 / BBC
Cast coordinator for Michaela Coel's internationally significant production. Managed logistics, scheduling, and talent relations across an ensemble cast including Michaela Coel, Thandiwe Newton, Ncuti Gatwa, and Danny Sapani.
Global Citizen Festival — Universal Music Group
Primary liaison between artists and Global Citizen/UMG. Coordinated international talent including Stormzy, SZA, Tems, Usher, Sarkodie, and Tiwa Savage across one of the world's most high-profile live cultural platforms.
Black Star Line Festival · City Splash · Notting Hill Carnival
Head of Artists across major UK cultural festivals — leading artist experience, hospitality, and on-ground delivery for Erykah Badu, T-Pain, Jeremih, and more.
Discretion
Much of this work happens quietly. There is more behind the scenes that isn't listed here, out of respect for the talent and teams involved.
